In this episode of the Customer Connect Podcast, Nicole Keleher breaks down how to win Black Friday without losing your margins or your sanity. With everyone racing to the bottom on discounts, she shares a smarter, experience-led approach that builds profit and loyalty — not just sales. Nicole walks through her Offer Ladder Framework, showing you how to plan deals that attract customers, grow your basket size, and strengthen your brand. You’ll also learn practical in-store and online tips to streamline service, boost database sign-ups, and create an experience that makes shoppers want to return long after the sale ends.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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