In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads.

Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn turned real-life connections into explosive online growth.

This resulted in five sold-out NYC events, $10K+ in sponsorships from brands like Covergirl, and a private membership club that grew a 1,000-person waitlist in just three months.

In this case study, Caitlyn reveals the event strategies that powered this exponential community growth.



Connect with Caitlyn:


https://www.missempowher.com

Waitlist for Her Collective: https://1v32efd1xoe.typeform.com/to/QMbsbUem


Email: [email protected]


IG: @missempowher


IG: @caitlynkumi


LinkedIn: https://www.linkedin.com/in/caitlynkumi?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app


TikTok: https://www.tiktok.com/@missempowher





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