Listen "315. The $50K “Sold Out Party” Strategy With a 90% Close Rate"
Episode Synopsis
In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate.
Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public.
By testing her messaging with this inner circle, Michelle uncovered she was targeting the wrong buyers, and a single shift helped her attract premium clients from this existing group who paid in full and closed fast. Once opened to the public, the rest of the seats were filled through another simple content strategy — no formal launch, sales page, or funnel required.
Connect with Michelle:
Market Like a Boss Podcast: https://michellevroom.com/podcast/
https://michellevroom.com/make-your-offer-irresistible/
https://www.facebook.com/michellezeigler
https://www.facebook.com/groups/marketlikeabossgroup
IG: @marketlikeabossmv
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public.
By testing her messaging with this inner circle, Michelle uncovered she was targeting the wrong buyers, and a single shift helped her attract premium clients from this existing group who paid in full and closed fast. Once opened to the public, the rest of the seats were filled through another simple content strategy — no formal launch, sales page, or funnel required.
Connect with Michelle:
Market Like a Boss Podcast: https://michellevroom.com/podcast/
https://michellevroom.com/make-your-offer-irresistible/
https://www.facebook.com/michellezeigler
https://www.facebook.com/groups/marketlikeabossgroup
IG: @marketlikeabossmv
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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