In this episode of Crossing The Content Chasm Anna talks about cementing your LinkedIn foundations with Ashley Leeds, the 15-Minute Guy. Ashley is a LinkedIn coach at Full Cup Coaching. You will learn LinkedIn basics including what you need to do before you start posting. Having an incomplete or unpresentable LinkedIn profile could be the reason why you don't get many referrals or why your profile doesn't get as much attention as it should. You will hear great tips from Ashley on how to improve your LinkedIn profile, including choosing your brand colour, how to choose your profile picture and how often you should change it.   Tune in to learn:  Why being your authentic self on LinkedIn is essential to growth. This includes being direct about your purpose and expressing yourself authentically. How to create an attention grabbing LinkedIn account. You will learn how to pick out a profile image and how to craft a bio that will attract your target audience. What brand colours are and how they improve your profile. They discuss the importance of establishing colours unique to your brand. The importance of having a profile review. This can give you better insight into how to arrange your profile on LinkedIn as well as on other platforms. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.  For more information about this week's episode, head to https://thosethatdare.com/ Key Takeaways: Being your authentic self is key to your growth. Curate your profile to grab your target audience's attention.  Resources Ashley Leeds LinkedIn Anna Bravington LinkedIn | Twitter

Ver todos los episodios