In this episode of Crossing The Content Chasm Anna talks to Gillian Whitney, who is an expert in video marketing on LinkedIn.   Video is a powerful marketing tool. It has the potential to create an emotional connection with customers, which can be difficult to do with other forms of content.   There are many ways you can use video for marketing purposes, such as repurposing existing videos or turning longform content into podcasts. Repurposing video content is a fast and efficient way of using video in your marketing strategy. You can take audio content that you've already created and turn it into a video using apps such as Headliner (See Gillian's video showing her using Headliner to create a LinkedIn cover story).   In the podcast you will learn: Why you should use video marketing How to make the most of video marketing What to do to get the most out of one video   Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.   We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.    For more information about this week's episode, head to https://thosethatdare.com/

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