In this episode of Crossing The Content Chasm Anna talks about the power of creating or joining a community.   Anna speaks about a community she is a paying member of "Mums in Marketing'' and how that benefits her by being able to mix with people who have similar interests to her. When joining a community she advises that you find a group that is active and has people you align with who fit your vibe. When building your own community it is important to find a subject matter you are passionate about so that you don't get tired of speaking about it.  If you are an expert or can have high level discussions you might be able to monetise your community. There are many different ways to monetize your community, this can be by creating more content or doing coaching calls and one to ones. The group could also be a paid community from the start. The information and network has to be valuable so that members feel they are getting a return on the money they have spent. In the podcast you will learn:  What to look for in a community How to start a community Growth tips for your community  When is best to monetise a community Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.  For more information about this week's episode, head to https://thosethatdare.com/

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