n this episode of CRO Better, Brendan and Sangram discuss the evolution of go-to-market strategies, the critical role of Revenue Operations (RevOps) in business growth, and the importance of understanding different market fit stages.Sangram shares insights from his extensive experience in the software industry, emphasizing the need for a strategic approach to RevOps and the significance of customer retention in today's business landscape. They also touch on future trends, including the impact of AI and the shift towards service-oriented solutions.Chapters:Sangram’s Career Journey and Key Milestones - 00:50Life After Terminus and the GTM Partners Mission - 02:54The CEO’s Guide to RevOps and Its Business Impact - 06:24The Role of RevOps in Product Market Fit and Beyond - 08:07How RevOps Aligns Teams and Prevents Data Chaos - 10:26RevOps as a Leadership Function and Who It Should Report To - 13:42Why RevOps Is the Second Most Important Role in a Company - 15:44Understanding Platform Market Fit and Its Revenue Impact - 17:59The Shift from Acquisition Focus to Customer Expansion - 22:53Why Simplicity Scales and RevOps Simplifies Business Growth - 23:34Why CEOs Hesitate to Invest in RevOps and How to Fix It - 27:33Exciting Trends in Go-To-Market for FY25 - 30:47Want to elevate your revenue leadership game? Visit ⁠RevPartners.io⁠⁠ for expert insights and strategies to drive customer success and business growth!

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