Sam Pezz is a Webby, Clio, and Shorty award-winning Producer with a unique background in branded content, viral marketing, film and event production, media distribution and promotion. For the past two years he has been overseeing programming and production of Tribeca X, a special section of the Tribeca Film Festival that recognizes branded storytelling with a selection of films, a conference, panels, screenings and a juried award in several categories. Previously, he spent 6 years as Producer at Thinkmodo the world's leading viral video agency. There, alongside the Co-Founders, Sam created videos for clients including Warner Bros., Sony, Paramount, Oakley, Verizon, Amazon, YouTube, and others. Collectively, their videos have earned more than 2 billion views on YouTube and Facebook and have generated global media coverage. Sam was with Thinkmodo until the company closed in 2018 and recently formed his own media and production company called Mostly, Inc. which will develop and produce various types of original and branded content. We go behind the scenes to talk about branded entertainment and some case studies from his time at Thinkmodo.

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