Giulia Zecchini on building a community with Sneaker Sisterhood

creativeBTS
06/07/2022 35 min Temporada 2 Episodio 5

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Episode Synopsis

Giulia Zecchini is the Co-founder of Sneaker Sisterhood, a platform for women to create, discuss, and positively impact the sneaker culture. Sneaker Sisterhood has grown their community to over 14,000 people and worked with brands like Jumpman, Nike, and Adidas since it was created in 2019. Giulia is a commercial strategy leader and has worked at leading brands in sports and gaming like Formula 1 and FACEIT. Brian and Giulia chat about how to build an authentic community, how technology platforms like Discord and Instagram can help a community grow, and the best ways brands can work with communities.
Follow Sneaker Sisterhood on Instagram.
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