Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising

creativeBTS
19/01/2021 44 min Temporada 1 Episodio 25

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Episode Synopsis

Shann Biglione is the Head of Strategy at Zenith USA, and has previously worked at Walt Disney Studios, Doco, and Publicis Media in China. Brian and Shann go behind the scenes to talk about Shann's career in media and agencies, the different aspects of creative strategy, launching new products, and how campaigns can work effectively across different channels.

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