Welcome to Creative Heads: Crack the Brief, hosted by Conran Design Group. In this podcast series you will listen to conversations between the team at Conran and key business professionals, where we will discuss issues from the design industry, think of them in terms of a brief and try to crack them. We are a global design agency with a 60-year heritage, specialising in branding and corporate communications. More information and content from the podcast can be found on our social channels, Twitter (@ConranDesign) and Instagram (@conrandesigngroup).