Listen "From Courts to Companies – Can Fame Build a Brand?"
Episode Synopsis
From Michael Jordan’s Air Jordans to Kobe Bryant’s BodyArmor deal, athletes are often called “entrepreneurs.” But are they really building businesses—or just lending their names?In this episode, Mischa and Shanka debate what it means to be a true entrepreneur. Mischa shares his perspective from inside professional tennis, while Shanka breaks down how equity, risk, and branding really work in the business world.They discuss:•Why most athletes struggle to balance business with their careers.•The difference between investing quietly vs. building your own brand.•What artists, athletes, and entrepreneurs all have in common.And in The Million Dollar Question, they reveal the one quality every athlete-turned-entrepreneur must have.
More episodes of the podcast Courtside Capital
Love, Loyalty & Life on Tour (Part 1)
09/10/2025
Sports Tech – Game-Changer or Just Hype?
01/10/2025
Inside Pro Tennis – Can the Tour Be Fixed?
24/09/2025
Should Athletes Be Entrepreneurs?
11/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.