In the last episode we discussed how to win long-term loyalty of retailers. However, in many product categories there can be other influencers for a purchase- it could be architects/ carpenters for furniture, masons/engineers for construction products, mechanics for automobiles and so on. These influencers can strongly and positively sway the end customers towards a specific brand.  So, as we promised in the last episode, we have come back to discuss how we can nurture a strong bond with these influencers, how such a bond can be competitive edge for the company, and why we claim it cannot be replicated or copied easily by a competitor. Tune in!

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