Brad Redding (Connect on LinkedIn and Twitter) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM.  -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:(00:30) - Difference of web vs server-side container(03:45) - Benefits to server-side containers(10:40) - Your responsibilities of owning a server-side container(15:30) - 4 alternatives to GTM server-side container (for server-side tracking)(18:00) - Pro's and Con's -----Links:https://www.getelevar.com/https://www.getelevar.com/guides/server-side-tagging/overview/

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