Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. Thoughts include:When brands will start to really use GA4 as their primary analytics toolFeatures of GA4 which make it better than Universal AnalyticsGDPR and privacy thoughts on this moveSelf-hosted GA4 (?)Data warehousingImpact on third party trackersTraining-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/https://www.getelevar.com/how-to/launch-google-analytics-4-shopify/https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

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