In this episode of The Contractor Elite Podcast, host Aidan Hennebry sits down with James Taverner, a Sales District Manager at Boshart Industries, to break down the essentials of creating a repeatable and effective sales process. They discuss why having a structured approach to sales is critical for both individual reps and business leaders, how to identify the right customers, and why confidence and consistency are key to long-term success.James also shares insights on leveraging a sales pipeline, the role of CRM tools, and how to balance quality and pricing in your sales strategy. Whether you're a seasoned sales pro or just getting started, this episode is packed with actionable takeaways to help you close more deals and build stronger customer relationships.Meet the Hosts:James Taverner:James is a Sales District Manager at Boshart Industries, having also worked in Business Development and Retail roles. He has extensive expertise in sales strategy, pipeline management, and building strong customer relationships after more than a decade of working with various organizations to grow their Sales teams (and their success). With a deep understanding of business, he is passionate about sharing practical knowledge and personal insights to help contractors and businesses succeed.Aidan Hennebry: Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.Tune in now and visit contractorelite.co for more.

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