In this episode of The Contractor Elite Podcast, host Aidan Hennebry sits down with Hunter Bourland, Senior Territory Manager at Boshart Industries, to talk about one of the toughest balancing acts in sales: persistence. Hunter shares how he turned a tough “no” into one of his strongest business relationships, the art of identifying when an opportunity is worth pursuing, and why showing up matters more than anything else.Whether you are managing accounts, prospecting new clients, or just trying to sharpen your sales mindset, this episode is packed with real-world wisdom on building genuine relationships, staying resilient through rejection, and selling with integrity.In this episode, you’ll learn:• How to recognize when a customer relationship is worth pursuing• The right way to handle rejection and turn “no” into opportunity• When to walk away from deals that aren’t the right fit• Why research and preparation are key to long-term sales success• How persistence and integrity work hand in hand in effective salesMeet the Hosts:Hunter Bourland: Hunter is a Senior Territory Manager at Boshart Industries, joining the company in 2021. He began his career in the agricultural industry, before moving into manufacturing, where he spent over four years with a PVC pipe fitting company. With nearly a decade of sales experience across multiple industries, Hunter brings a relationship-focused approach to business, emphasizing persistence, integrity, and long-term partnerships with customers.Aidan Hennebry: Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.Tune in now and visit contractorelite.co for more.

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