Send us a textIn this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.What you'll learn in this episode:How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned mediaWhy relying solely on rented platforms like social media puts your business at riskThe importance of owning your audience through websites and email listsHow to strengthen your “bridge” with tools like CRM, CMS, automation, and strategyThe hidden dangers of weak content and how it breaks customer trustWhy marketers should think in terms of multiple bridges for different personasA powerful mindset shift: viewing content strategy as a responsibility, not just a task

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