From a second-hand mower to a nationwide empire of 5,500 franchises – Jim Penman’s story is proof that purpose and persistence can outlast any plan. In this episode of Naked at the Top, Jim shares how a small lawn mowing business turned into one of the world’s most successful franchise systems, and why his mission was never about money – it was about funding research that might just change the world.We unpack what it really takes to scale a values-led business: obsessive improvement, servant leadership, and an unshakable focus on helping others succeed. Jim reveals how giving his personal phone number to every franchisee isn’t crazy – it’s how he stays connected to the people who matter most. From there, his philosophy of “franchisees first” has redefined what leadership looks like.He talks candidly about faith, failure, family, and fulfilment – why wealth without purpose feels empty, and how raising grounded kids is the ultimate measure of success. There’s no polished PR here, just raw honesty from a man who built a movement by caring deeply, thinking differently, and walking the walk.Whether you’re leading a team, building a business, or chasing your next idea, this episode will leave you rethinking what success truly means – and how small, daily improvements can build something extraordinary.

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