Send us a textIn this episode, we interview Marcus LaRobardiere, VP of Marketing at NewStore, to explore the transformative power of Account-Based Marketing (ABM).What you’ll learn in this episode:•How to craft personalized content strategies for ABM success.•The power of data-driven insights in targeting enterprise accounts.•How annual reports and research can become your ultimate marketing playbook.•Effective tools and techniques to automate ABM campaigns.•The balance between educational content and sales intent for relationship-building.Dive into this masterclass with Marcus and learn how innovative content fuels impactful marketing campaigns.

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