Listen "BEST OF - How to package your services"
Episode Synopsis
Are you tired of spending hours creating service packages that clients don't want to buy? I've seen countless consultants disappear into their caves to craft the "perfect" service offering, only to emerge with zero clients. The problem? You're packaging services in complete isolation, without input from actual buyers. This approach leaves you frustrated, wasting time on packages that miss the mark. But there's a better way – develop your service packages in a live deal-making environment with early adopters who are eager to collaborate. Stop guessing what clients want and start co-creating solutions they'll gladly pay for.SHOW NOTESDiscover why most consultants fail when packaging their services (hint: they're doing it backwards)Learn the crucial difference between product development and customer development – and why you need bothExplore our "customer listening" methodology that guarantees market-relevant service packagesFind out how to identify and attract "early adopters" who will help shape your offeringUnderstand why building in a "live deal-making environment" leads to packages clients actually wantGet practical tips for conducting customer interviews that reveal true pain points and needsSee how the lean startup approach can revolutionize your consulting businessLearn why co-developing solutions with clients creates better results and stronger case studiesDiscover how to transform your service packaging process into a client acquisition strategyGet access to our team at 90daypipeline.com/talk to see if we can help with your marketing, positioning, and packaging
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