ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "From cold to client"
Episode Synopsis
Cold outreach fails for most consultants because they skip steps. In this episode, Ahmed and Karie break down the 100-year-old AIDA model—Attention, Interest, Desire, Action—and show how to apply it directly to consulting sales. Learn how to grab attention, spark genuine curiosity, build desire, and finally get prospects to take action—without sounding desperate.
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