There’s nothing worse than creating content that just attracts the sound of crickets. And look - it’s going to happen to all of us in some capacity at some stage, and that’s normal. What’s not normal or good is if it happens nearly every time you post. We need to get engagement on our posts to build out a community. And there’s lots of ways you can do that!  My name is Rachel Klaver and I am a content marketing coach. I work with small business owners to help them create effective and sales making content that builds their business. Which includes… increasing that engagement. We can do this in a mix of relatable, controversial or educational content. (and even then there’s a few hooks!) Not ever post is designed to have incredible engagement of course (and we’ll cover that in the podcast) but we want to get it on the ones that matter. We’ll go through the key types of engagement building content, we’ll look at what I don’t count as engagement (no vanity stuff here) and how to use engagement to also improve your content!    In this episode we cover: What engagement is Why we dont need it on ever post The types of content that makes people engage most Why this content doesn’t always lead to a sale What you need to consider Why you don’t need to do it all to get the success.    Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web  See omnystudio.com/listener for privacy information.

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