I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts.  I love a pretend good story, but I especially love a enticing real story with real people doing real things.  Storytelling is such an overused term in marketing, and it’s become almost meaningless in marketing speak. But stories are powerful.  I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone for two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories.  In this episode we look at why we need stories, and we walk through how to build a story on a simple framework (We’re going to do this topic over a few episodes as I don’t want to rush you!) Stories get you the clients you need.  Stories help you be remembered Stories can become part of your core marketing message Stories are powerful In this episode we cover: Why story matters What you need to do with your stories How stories help shift perception Why your brand needs a good story How to use a simple storytelling technique to tell a powerful story       Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

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