In this episode, Craig and Andrew discuss the significance of values in leadership and organizational culture. They explore how values guide actions, influence team dynamics, and impact customer loyalty. Through examples from companies like Chick-fil-A and Apple, they illustrate the importance of living values daily and the consequences of neglecting them. The conversation emphasizes the need for leaders to collaboratively develop and implement values within their organizations to foster a strong culture and drive success.TakeawaysValues are fundamental beliefs that guide actions.Organizational values should be lived, not just written.Values influence team dynamics and culture.Customer loyalty is driven by consistent values.Leaders must model the values they promote.Values should be developed collaboratively with the team.Ignoring values can lead to trust issues with customers.Values impact employee retention and attraction.Values are critical to overall business success.

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