On this live we discussed the importance of building a personal brand on social media for CEOs and entrepreneurs and how to strike the balance between business and authenticity.It's amazing how connecting with customers, stakeholders, and even our own team on a more personal level can be built through social media. Plus, sharing some of ourselves lets people see the real folks behind the business, which builds trust and makes us more relatable. The key is finding that sweet spot between our business and our personal lives. Nobody wants to see just sales pitches all day, right? But on the other hand, some personal stuff can feel a little out there.The bottom line? Investing in personal branding is an investment in our business. Higher conversion rates, more collaboration opportunities, and even a boost in our careers – it all adds up!In this live I covered:Building personal brand for CEOs/entrepreneurs, with benefits for business growth3 reasons why being active on social media is beneficial as a CEO, entrepreneur or thought leader3 tips to strike a balance between business and authenticityand more!I can't wait for you to hear it!P.S. Here are the links to the resources in the episode:Profitable, Powerful Posting on Instagram: The BootcampIntentional Instagram Impact Audio SeriesIf you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-linksLet's connect on:Instagram: @DhariLoThreads: @DhariLoLinkedIn: Dhariana Lozano

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