Brand Equity as Career Currency: Turning Recognition into Opportunities

04/10/2025 13 min
Brand Equity as Career Currency: Turning Recognition into Opportunities

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Episode Synopsis

What’s the real return on visibility? In this episode of Coffee with Dhari, Dhariana Lozano breaks down how brand equity works as a form of career currency for women in the C-suite and thought leaders.You’ll learn:Why recognition matters just as much as internal respectHow to build your brand equity portfolio (proof, platforms, people, and pipeline)The micro-habits that compound into visibility, trust, and strategic invitationsHow to connect consistent presence directly to tangible career outcomesIf you’ve been showing up inconsistently or keeping your wins quiet, this episode will show you how to turn visibility into doors that open for you. Your visibility is worth more than likes—it’s the equity that moves your career forward.P.S. To schedule a strategy session click here: Book a Brand Positioning Intensive CallIf you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-linksLet's connect on:Instagram: @DhariLoThreads: @DhariLoLinkedIn: Dhariana Lozano

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