Send us a textLara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation.We'll talk about:What really happens when brands stop blogging: organic traffic drops, and sales follow.The 3 keyword types every brand needs: DNA, competitive, and trending.Why long-tail keywords are now the most strategic weapon in SEO and AI visibility.How to structure content so it ranks on Google and is readable by AI tools.The difference between filling a blog and creating content that solves real problems.The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.Why chasing “viral tactics” without data leads to penalties, lost rankings, and zero scalability.What it means to make your website AI-ready—and why not doing it now is a liability.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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