Accessibility, Compliance, and Conversions: Why Digital Inclusion Is a Business Imperative with Bet Hannon

30/09/2025 24 min
Accessibility, Compliance, and Conversions: Why Digital Inclusion Is a Business Imperative with Bet Hannon

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Episode Synopsis

Send us a textBet Hannon, web accessibility expert and founder of AccessiCart, joins Lara Schmoisman on Coffee Nº5 to break down what accessibility really means for websites, marketing, and global compliance. From ADA lawsuits to the EU Accessibility Act, Bet shares why inclusive design is not just about avoiding legal risks—it’s about unlocking a $500 billion consumer market.We'll talk about:How Bet pivoted from nonprofit management to leading a digital accessibility agencyWhat “accessibility” really means across websites, email, and social mediaWhy plugins and overlays don’t solve the problem—and can even make you a legal targetThe truth about color contrast, fonts, and design choices that impact usabilityWhat the EU Accessibility Act means for global brands (and why US businesses need to care)How accessibility drives both compliance and conversionWhy inclusive design is a competitive advantage, not a burdenFor more information, visit Bet Hannon's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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