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Listen "S1:Ep1 Metrics That Matter"
Episode Synopsis
In the inaugural episode of CMOs Off Script, panelists Nisha Bagipalli, Amanda Boatright, Julia Goebel, Bethany Hale, and Laura Hill explore critical metrics in the data-driven landscape of healthcare marketing.
They delve into the importance of leading indicators, sales and marketing alignment, and the role infrastructure plays in accurately measuring and reporting KPIs. They also discuss the significance of brand awareness and its role in generating demand.
They delve into the importance of leading indicators, sales and marketing alignment, and the role infrastructure plays in accurately measuring and reporting KPIs. They also discuss the significance of brand awareness and its role in generating demand.
More episodes of the podcast CMOs Off Script
S4: Ep6 Building an AI-Ready Tech Stack
26/09/2025
S4: Ep1 The Power of Account-Based Marketing
02/05/2025
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