ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S4: Ep 5 Beyond SEO: How AI is Reshaping Search and Content Strategy"
Episode Synopsis
AI is transforming how search works—and what it means for marketers. In this episode of CMOs Offscript, Nisha, Amanda, and Laura sit down with Jeff Hill, CEO of Breezy Hill Marketing, to unpack the shift from traditional SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They explore how AI is influencing outbound and inbound campaigns, why pillar content still matters, and how to ensure your brand stands out in a sea of AI-generated sameness.
More episodes of the podcast CMOs Off Script
S4: Ep6 Building an AI-Ready Tech Stack
26/09/2025
S4: Ep1 The Power of Account-Based Marketing
02/05/2025
In God we trust