It’s 2025, and we’re heading into budget season with a lot changing at once. In this episode of CMOs Offscript, we kick off with a big career move: Nisha steps into a Chief Growth Officer role, owning both product and marketing to close the gap between what a brand promises and what the product actually delivers. From there, we get into what 2026 planning really looks like for modern marketing teams, including headcount, rising costs, tech stack decisions, and why “utility players” (strong generalists who can flex) are becoming more valuable than ever. We cover: Why brand and product are becoming synonymous The shift toward marketing owning more revenue outcomes Budgeting for 2026 with rising costs and market uncertainty Hiring for speed, AI fluency, and adaptable “utility players” Building AI workflows across tools like GPT, Gemini, Perplexity, and more Why simplifying your tech stack matters (and why HubSpot is becoming the center of gravity) The return of in-person connection: conferences, owned events, and field marketing What real sales and marketing alignment looks like before and after events If you’re planning for 2026 and trying to balance speed, strategy, and execution, this conversation will help you think clearer about where to invest and what to cut.

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