Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing

CMO Confidential
04/03/2024 34 min Episodio 60
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing

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Episode Synopsis


A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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