The importance of an IP mindset forces you to 'start with why' and seek to understand how IP can be leveraged to achieve corporate goals. This podcast episode features Bowman Heiden Co-Director CIP and visiting professor at Berkley. An IP mindset encourages clear communication with different people of different disciplines, it means you see the broader picture and the value IP can bring to the business. The IP mindset removes any silos through an interdisciplinary education and integrates IP assets with the rest of the business.

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