Launch in China, or put it in the too-hard-basket? You know that China is a massive market with huge growth potential. You’ve also read all the negative headlines, and heard the politician’s divisive statements. So what do you do? Listen to Australia’s most experienced China business expert, David Thomas, share with you the secrets of commercial success in China. Today’s China. As David interviews business leaders and entrepreneurs who are already leading the way in China, you will gain fresh, invaluable insights and practical advice to fuel your own China ambitions.

Latest episodes of the podcast China Success

• Episode 10: The Penfolds success story in China
• ‘Brand Heidi’ in China
• Episode 8: Blackmores – an Australian success story in China
• Two Hands: A modern and traditional success story to winning in China
• Episode 6: Uscom thrives in China’s burgeoning healthcare sector
• Episode 5: Canva’s Hyperlocalization strategy for entering the China market
• Episode4: Nike’s Branding Strategy to capture the China market – Revealed!
• Episode 3: How Mackas are navigating the Nine Bends Bridge into China
• Episode 2: Nutreat’s fast track entry into China’s booming aged care sector
• Episode 1: The story behind A.H Beard’s massive success in China.