Listen "Improving PR writing in an agency environment (featuring Don Bates)"
Episode Synopsis
Writing lies at the heart of any public relations campaign. It takes real skill to effectively deliver the right messages in a compelling form. In this episode, Don Bates demystifies the key elements of the writing process and offers practical tips on how agencies can get the most out of their available talent. Don is particularly generous in sharing a variety of useful resources, including an in-depth presentation he usually only shares in his paid workshops.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.