In this episode of the ISV Society podcast, I got to chat with George B. Thomas, a HubSpot expert and owner of Sidekick Strategies.
We discussed various topics including the differences between inbound and outbound marketing and practical HubSpot tips and tricks.
George emphasizes the significance of a human-centric approach in marketing and the value of building relationships.
He introduces his 'Mathematics of One' philosophy, which focuses on the impact of individual connections in business.
Key takeaways:

George B. Thomas is passionate about helping others grow personally and professionally.
The 'Mathematics of One' philosophy emphasizes the importance of individual connections.
Inbound marketing focuses on providing value, while outbound marketing can be done humanely.
Segmentation and personalization are crucial for effective marketing strategies.
HubSpot users should leverage the platform's evolving tools and features.
Building trust takes time and is essential for successful partnerships.
A human-centric approach is vital for both internal and external organizational success.
Organizations often overlook the importance of people in their processes and platforms.
Effective communication is key to successful marketing and sales efforts.
Continuous learning and adaptation are necessary for success in the digital landscape.


Chapters
00:00 Introduction to George B. Thomas
02:06 The Importance of Personal Growth
04:40 Inbound vs. Outbound Marketing
08:48 HubSpot Tips and Tricks
17:04 The Mathematics of One Philosophy
24:42 Pet Peeves in Marketing
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