49/51: The Magic Formula for Partnership Harmony

Channel Up Your Marketing (The ISV Society)
12/08/2025 22 min Temporada 1 Episodio 102

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Episode Synopsis

In this episode of the Channel Up Your Marketing podcast, host Amiee Keenan speaks with Lisa Hopkins, VP of Partnerships at Jasper, about the evolving landscape of partnerships, especially in the context of AI. They discuss the importance of building a strong partner ecosystem, defining what makes a great partnership, and the mindset required for effective sales and partner management. Lisa emphasizes the need for mutual goals, trust, and co-innovation in partnerships, as well as strategies for successful partner activation.Chapters00:00 Introduction to Partnerships and Ecosystems03:01 Building a Strong Partner Ecosystem07:27 Defining Great Partnerships11:07 Mindset in Sales and Partner Management15:56 Successful Partner Activation and ScalingFollow Amiee on LinkedInFollow Lisa on LinkedIn

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