In this episode of the Channel Up Your Marketing podcast, Amiee Keenan and Monica Hoyer discuss various aspects of email marketing, focusing on the importance of preference data, contextual data, segmentation, automation, and personalization. They also explore strategies for re-engaging dormant subscribers and common pitfalls marketers face in their campaigns. The conversation emphasizes the need for marketers to be thoughtful about their data collection and usage, ensuring that their email strategies align with their goals.Whether you’re new to email marketing or a seasoned pro, this episode is packed with insights you can put to work today.Chapters:00:00 – 02:00: Welcome and introduction to Monica02:00 – 04:00: Monica’s email marketing journey (since the days of dial-up!)04:00 – 06:00: The power of preference data: asking subscribers what they want06:00 – 09:00: Using contextual data to drive hyper-relevant campaigns09:00 – 11:00: Examples of how ISVs and VARs can use location and event data11:00 – 14:00: Personalization vs. segmentation: where to start and why14:00 – 18:00: Creative ways to boost personalization beyond first names18:00 – 22:00: Re-engagement campaigns that work—(yes, including puppies!)22:00 – 26:00: Pitfalls of trying to do too much—why starting small with clear goals matters26:00 – 28:00: Wrapping up: our shared passion for email and what’s next for marketers28:00 – end: Learn more about the upcoming Marketing Professionals MeetupJoin us on June 26 for the Marketing Meet Up SessionAI Email Magic: Conjuring Up Campaigns That Wow

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