Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Cecil Bullard, who shares his recent experience recovering from major brain surgery and how it’s influenced his perspective on business and leadership. Cecil emphasizes the importance of foundational principles and clear communication in running a successful auto repair shop. The conversation also explores the challenges of pricing, profitability, and the need for a unified, professional standard in the automotive industry.00:00 Delayed Pituitary Surgery Journey08:32 Trash Disposal Frustration13:44 Organized Shops Boost Customer Comfort20:13 Small Shop Owners' Time Dilemma23:27 Turning Struggles Into Opportunities28:23 "Maximizing Profit on Tie Wraps"35:41 Veteran Diagnostic Tech Dilemma41:50 Discount Strategy Debate in Auto Shop44:07 "Technicians Undervalued; Raise Rates"48:43 Self-Regulate Industry Standards56:17 Orthodontist Organizes Continuing Education Show59:59 Airplane Oil Cap Mishap01:06:00 "Motivation Beyond Money"01:10:06 Investing in Legacy Over Luxury01:16:57 "Overwhelming Support Before Surgery"01:20:18 "Industry's Bright Future Ahead"

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