Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Vlad Shishkaryov, founder of Bridge Learning Tech. Vlad dives into the evolution of technical training in the automotive industry, emphasizing the importance of creating engaging, high-fidelity training content that adapts to shorter attention spans. The conversation explores the challenges and limitations of virtual and augmented reality training tools and highlights the need for scalable, accessible solutions that don’t require costly new equipment. Vlad also discusses the ongoing struggle to build customer trust in automotive service and how innovative training and transparent practices can help bridge the gap between legacy and newer technicians.00:00 Engaging Training Techniques with AI03:19 "Education's Relevance in Tech Era"08:01 AR/VR Training Cost Concerns12:37 Challenges in Technician Training Buy-In16:24 "Incentives Crucial for Technician Jobs"17:35 Wiring Glitch Causes Fan Malfunction20:05 Surveillance and Intrigue in Pakistan25:58 Expanding EV Safety Certification Outreach29:32 Streamlined Digital Learning for Certification31:13 From Kia to Consultancy35:42 Overcoming Complex Dealer Pay Plans37:01 "Video Tech Enhances Auto Inspections"41:43 Dealership Service Contract Dispute45:09 Finance Training: Manipulation and Omission47:49 Ongoing FCA Case and Consumer Impact52:18 "Leap Forward Podcast Launch"55:21 Calibration Practices Debate in Auto Shops57:03 "Solving Communication and Trust Issues"

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