Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas is joined by Eric Jorn of Kaizen CPA and Advisors, who also serves as the Chicagoland chapter leader for the Midwest Auto Care Alliance. Eric shares his unique journey from service advisor at a Toyota dealer to automotive accounting specialist, highlighting the value of having an industry-specific CPA. Together, they discuss the importance of proper financial structures for auto shops, including setting up the correct chart of accounts and understanding operational costs.00:00 "Importance of Business Coaches"05:31 Guiding Small Business Accounting Setup08:34 Learn Accounting Basics Before Outsourcing11:43 Tax Auto-Categorization Issues15:36 Auto Repair Costs Need Increase18:44 Human-Centric Business Value Importance19:48 Maximizing Business Value Class23:03 Empowering Employees for Industry Change27:11 Empowering Ethical Business Leadership32:08 Ego, Coaching, and Change33:23 "Solving Meaningful Problems"39:19 Smart Pricing for Profitability41:17 Conflicting Financial Strategy Approaches46:05 Strategies to Minimize Payroll Taxes48:02 "Rethinking Work Compensation Paradigms"50:27 Forward-Thinking Accountant Necessity54:17 Lack of Financial Oversight Warning

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