CELab Ep 144 - Cultivating a Culture of Learning: Trimble's Innovative Approach to Customer Education

15/11/2024 1h 14min

                    CELab Ep 144 - Cultivating a Culture of Learning: Trimble's Innovative Approach to Customer Education

Listen " CELab Ep 144 - Cultivating a Culture of Learning: Trimble's Innovative Approach to Customer Education "

Episode Synopsis


In this episode of CELab, we broaden our conversation about inspiring a “culture of learning” that inspires innovation.  We dive deep with Leila Ishtayeh Colburn, the Learning Platform Enablement Leader at Trimble, and Owen Chamberlain, the Senior Education Alliance Manager at Trimble. The discussion delves into Trimble's innovative approach to digital credentialing, exploring how they are leveraging this strategy to drive customer engagement, build brand equity, and foster a culture of continuous learning.



The guests share insights into the challenges and best practices of implementing a standardized digital credentialing framework across Trimble's diverse business units. They also discuss Trimble's broader efforts to transform their customer education programs, including the introduction of their successful "Learnfest" initiative and the exploration of gamification and hands-on learning experiences. Throughout the conversation, the speakers emphasize the importance of leadership support, the need to prioritize the learner's perspective, and the value of embracing failure as a pathway to innovation.



Key Discussion Points:




Trimble's digital credentialing framework and the journey to standardize it across the organization



The conceptual and technical aspects of implementing a verifiable, secure digital badging system



Trimble's diverse industry portfolio and the role of customer education in driving value



The "Learnfest" initiative and Trimble's efforts to cultivate a learning culture



Challenges in overcoming traditional learning methods and driving cultural transformation



The importance of gamification, hands-on experiences, and failure-based learning



Strategies for engaging internal and external stakeholders in the learning process



The role of leadership support and the need for a unified learning experience

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