Daniel catches up with Nathan Richman, Co-Founder and Managing Partner of Elastic Studios. Nathan and his team operate the independent creative production agency in Sydney and Melbourne since 2016, working with brands such as KIA, Heineken and H&M to create unique campaigns, videos, websites, internal communications and more. With his experience in media production, from videos to marketing campaigns, Nathan discusses the many creative challenges businesses face when it comes to branding and selling, sharing his insights for what they can do to overcome them and diving into the importance of your brand's authenticity.

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