Listen "Episode 1: Social Media & Building a Brand From Scratch "
Episode Synopsis
Our VERY FIRST EPISODE OF 'Catch Up With Frenz' features Liz Morris, Principal of ONE AGENCY Liverpool Plains.From starting a business from scratch during lockdown to gaining around 45% market share in just two years, Liz explains how she & the team have separated themselves from their competitors using social media, community involvement, database nurturing & forward thinking. Throughout the chat, Liz shares her invaluable insights on seamlessly transforming social media posts into tangible buyer inquiries & how the socials are bringing in the leads.Video timeline: 00:30 - Introduction to Liz, the area & population 01:20 - Starting the business from scratch03:00 - Shaking things up in the area04:45 - How Liz is attracting out of area buyers using social media 06:10 - The legalities around posting on social media6:50 - How social media is attracting the buyers07:30 - Why you don't need a million followers to be a success on socials08:40 - How Liz is using social media to educate her marketplace11:20 - How to use your social media results in a listing12:40 - How being active in the community plays a huge part in building. a brand13:40 - What social media channels are working and why16:40 - Why being active in the community when starting out is so important19:05 - What's the strategy for pumping out so much content?20:35 - When social media doesn't work in your area22:15 - What content is working best to drive appraisals through socials24:00 - Advice to someone who is nervous about putting themselves out there
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