WHO OWNS YOUR SOCIAL MEDIA ACCOUNTS?A conversation that’s extremely important for both business owners and agents.Thank you to my friend and the real estate lawyer Kristen Porter of O*NO LEGAL for sitting down with me to discuss this extremely important topic.00:00 - Introduction00:40 - Who owns a social media channel?01:30 - Why this is such an important topic02:10 - What are in contracts and employment agreements today? 04:25 - Social media ARE databases05:15 - Ultimately, the person who owns a social media account is.......05:45 - Best practices on how to navigate agents with a strong social media following07:00 - The difficulty social media can play in the franchise world 08:20 - Social media policies around appropriate usage of social media 10:00 - The defamation aspect most aren't aware off11:50 - What should be included in a social media policy 12:30 - Be careful about what you are posting ESPECIALLY in closed Facebook pages13:50 - What you need to know about marketing property on social media 15:20 - My rules for off market properties on social media  16:20 - What happens to social media accounts when a business sells? 19:20 - What can be done from a Cyber security aspect? 21:40 - Mistake on social that can leave your accounts open to hacking 22:40 - Personal or professional pages? 24:40 - What to do with the super star agent with a strong social media following28:05 - How to mitigate any dramas down the line

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