Prospecting for Creatives & Finding the Right Clients

09/10/2025 32 min Temporada 1 Episodio 10

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Episode Synopsis

Business development expert Tom Healy joins the pod to break down how fitness creatives can master prospecting. From finding the right clients, starting meaningful conversations, and building long-term relationships, Tom shares nearly two decades of experience in business strategy and shows how to bring a professional mindset to creative work without losing authenticity.In this episode, we discuss:- How to identify your ideal client and narrow your target audience- Prospecting as a game: creating conversations and opportunities- Asking the right questions to uncover client goals and red flags- How to get in-person meetings and build lasting partnerships- Setting boundaries and spotting clients who aren’t a good fit- Playing the long game with recurring work and relationshipsFrom prospecting to proposals, Tom helps fitness creatives think more strategically about how to grow their business and attract clients that truly align with their goals.Watch or listen to Capture the Reps Podcast every week Thursdays @11:00PM PSTYouTube: https://www.youtube.com/@JTHealySpotify: https://open.spotify.com/show/2ngElayXWgbvV8tgJUR8QEApple Podcasts: https://podcasts.apple.com/us/podcast/capture-the-reps-podcast/id1802393762Follow us, stay updated and catch behind the scenes footage on our Instagram: https://www.instagram.com/capturetherepspodcast/