Meghan Martin, Regional Immunization Leader working in Population and Public Health. Meghan Martin discusses how the intersection of behavioural science and public health draws on the longstanding public health mantra: "make the healthy choice the easy choice". Meghan shares recent examples of how BI is influencing public health practice, including work on the pandemic response, legal substances, and childhood immunizations. She also talks about opportunities ahead, including reducing sludge and tailoring to meet the needs of different populations.

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