Jeremy Gretton, Behavioural Scientist with the Ontario Behavioural Insights Unit. Jeremy Gretton reflects on his time applying BI in academia, the private sector, and government. We discuss why many "a or b" questions are better answered with "both/and": Combining academic and applied expertise, qualitative and quantitative approaches, behaviour and systems change, and rigour and impact are all more powerful than choosing "either/or". Jeremy also shares recent work on public trust and vaccination by Public Health Canada.

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