Dilip Soman, Professor of Marketing at the University of Toronto's Rotman School of Management, & Bing Feng, Manager of Behavioural Finance at TD Wealth.Dilip Soman and Bing Feng share the story of how BEAR's Behaviourally Informed Organizations partnership has both impacted people's day-to-day lives and advanced the field of behavioural science. Dilip and Bing tell us about a research project that increased organ donations in Ontario while building credibility for BI in Canada, and another project that increased retirement savings in Mexico while pushing BI to design for different types of people.

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